Wake Up during Super Bowl XLIV

As I've mentioned on here before Arcade Fire decided a while ago to take licensing request for their music for a limited period of time to raise money for Partners In Health and their work on Haiti. Well, look at what was just published over at Merge Records, Arcade Fire's record label.

Arcade Fire license “Wake Up” to NFL;
100% of proceeds to benefit Partners in Health
February 3, 2010 – 6:59 pm

Arcade Fire, Partners in Health, the NFL, Merge Records and Bank Robber Music have collectively agreed upon a unique 100% for charity Super Bowl licensing of “Wake Up” from Arcade Fire’s 2004 album Funeral. All proceeds from the use of the song on the live Superbowl broadcast and subsequent airings on the NFL Network will go directly to Partners In Health’s Stand With Haiti relief efforts.

For further information on Partners In Health’s efforts regarding the Haiti crisis, go to StandwithHaiti.org or visit ArcadeFire.com.

So if you didn't already plan on watching Super Bowl XLIV this Sunday, you better watch now. You know you want to!

As good opportunity as any to post this yet again.